Privacy policy

WEMF AG für Werbemedienforschung (hereinafter ‘WEMF’) is committed to protecting your personal data and safeguarding your privacy. You can expect WEMF to handle your data sensitively and carefully and to ensure a high level of data security.

This privacy policy applies to all data processing in the context of relationships with you, unless we provide any additional or specific information.

You can expect us to handle your data sensitively and carefully and to ensure a high level of data security. Consequently, we consider it a matter of course to comply with the Swiss Federal Act on Data Protection (‘FADP’), the associated regulation and other applicable data protection provisions, in particular the EU General Data Protection Regulation (‘GDPR’). However, whether and to what extent these laws are applicable depends on the individual case.

This privacy policy describes what WEMF does with your data when you visit this website.

 

I. Controller

The controller within the meaning of data protection law is:

WEMF AG für Werbemedienforschung
Bachmattstrasse 53
8048 Zurich
Switzerland
Tel. +41 43 311 76 76
Fax +41 43 311 76 77
Email: wemf_at_wemf.ch

Please notify us of any concerns regarding data protection by contacting datenschutz_at_wemf.ch.

 

II. General information on data processing

1 Types of personal data processed

When you visit the website media-ai-responsibility.ch, the following categories of personal data are processed, depending on how you use the site:

  • Email address (if you provide one)
  • Communication and support data (e.g. correspondence in the context of contact requests, support requests)
  • Consent and preference data (e.g. opt-ins for newsletters, communication preferences).
  • Usage and tracking data (e.g. IP address, date and time of access, websites visited, referrer URL, device and browser settings, cookies, log data)

2. Purposes of data processing

WEMF processes personal data in order to fulfil its contractual, legal and statutory obligations in the area of media and advertising research as well as quality assurance in the Swiss advertising market.

WEMF uses personal data collected or received for the following purposes in particular:

  • Contract execution: to establish, manage and execute contractual relationships with customers, licensees and clients (e.g. use of databases, implementation of certifications, media research services)
  • Service offering and further development of products and services: for the design, improvement and quality assurance of existing services such as MedienDB, NEXT>LEVEL and Agency.OS and for the development of new data-based services
  • Operation and further development of the website and IT infrastructure: to ensure the secure, stable and user-oriented operation of digital platforms and to analyse user behaviour (e.g. by means of log files and cookies)
  • Communication and enquiry processing: for processing enquiries made via forms, email or telephone, as well as for general business communication
  • Marketing and events: for direct marketing to potential and existing customers (e.g. sending specialist information, newsletters, invitations to events), provided no objection has been raised
  • Target group analysis/segmentation: for analysing user groups and for data-based optimisation of services.
  • Documentation and archiving: for the structured storage and traceability of business processes, studies or legally relevant procedures
  • Legal purposes: to assert legal claims, to defend against legal disputes and to comply with statutory retention and documentation obligations
  • Safeguarding legitimate interests: for example, fraud prevention, misuse prevention, IT and access security and safeguarding contractual or legal claims

If a data subject has given WEMF express consent to the processing of certain data, the processing is carried out based on this consent. Consent that has been given can be revoked at any time with effect for the future. This does not affect any processing that has already been carried out.

Processing may also be based on contractual grounds, legal obligations or the legitimate interests of WEMF, in particular to safeguard research interests, to ensure data quality or to continuously improve the services offered.

WEMF engages external service providers for certain activities, in particular to conduct telephone or online surveys. They are contractually obliged to comply with data protection regulations and to process data exclusively within the scope of WEMF’s policies.

3. Legal basis for processing

If the legal basis is not specified in the privacy policy, the following applies: data processing may be based on consent. Processing can then be used to fulfil services, to implement contractual measures and to respond to enquiries. Furthermore, processing may be based on the legitimate interests of WEMF or on legal obligations.

4. Your rights

Within the scope of the data protection law applicable to you and to the extent provided for therein, you have the following rights:

Right of access: you have the right to request information about whether your personal data is being processed and, if so, which data is being processed.

Right to rectification: You have the right to have incorrect or incomplete personal data rectified.

Right to erasure: you have the right to have your personal data erased under certain circumstances. In individual cases, in particular in the case of statutory retention obligations, the right to erasure may be excluded. In this case, the data may be blocked instead of erased, provided that certain conditions are met.

Right to data transfer: you may have the right to request the release of certain personal data in a commonly used electronic format or its transfer to another controller.

Right to object: you have the right to object to the processing of your data, in particular for the purposes of direct marketing, profiling conducted for direct marketing and other legitimate interests in processing.

Withdrawal of consent: you have the right to withdraw your consent to the processing of your personal data at any time, with future effect.

Right to further information: you have the right, upon request, to receive further information that is necessary to exercise these rights.

Automated individual decisions: in the case of automated individual decisions, you have the right to state your point of view and to request that the decision be reviewed by a natural person.

To exercise these rights, please send us an email to the following address: datenschutz_at_wemf.ch

Right to lodge a complaint: you also have the right to assert your claims in court or to lodge a complaint with the competent data protection authority.

Please note that conditions, exceptions or restrictions apply to these rights (e.g. if WEMF is obliged to store or process certain data, has an overriding interest in it or needs it to assert claims). WEMF will inform you accordingly where necessary.

5. Data deletion and storage period

Unless expressly stated in this privacy policy, WEMF will process and store your personal data only for as long as is necessary to fulfil contractual and legal obligations or otherwise for the purposes pursued by the processing and beyond that in accordance with the statutory retention periods. As soon as your personal data is no longer required for the above-mentioned purposes or a prescribed retention period expires, your personal data will be routinely blocked or erased in accordance with the statutory provisions.

6. Data security

WEMF takes appropriate technical and organisational measures to ensure the security of your personal data and to protect it against unauthorised or unlawful processing and/or against unintentional loss, alteration, disclosure or access. These security measures include IT and network security solutions, encryption of data carriers and transmissions, access controls and restrictions, the issuance of policies, confidentiality agreements and controls. The security measures are regularly reviewed and adapted to the state of the art. WEMF also requires its sub-contracted data processors to take appropriate security measures. However, security risks cannot be ruled out completely; residual risks are unavoidable.

7. Data transfer 

WEMF treats your personal data as confidential and only discloses it if you have expressly consented to this, if this is necessary for initiating or processing a contract, if there is a legal obligation to do so, or if this is necessary to enforce rights, in particular to enforce claims arising from the contractual relationship or other rights, or if the processing takes place to safeguard a legitimate interest of WEMF or a third party.

In addition, your data will be passed on to third parties to the extent necessary for the use of the website to provide the services requested by you (including outside the website) and to analyse your user behaviour. Insofar as this is necessary for the purposes mentioned in sentence 1, the data may also be transferred abroad. If the website contains links to third-party websites, WEMF has no influence on the collection, processing, storage or use of personal data by the third party once you click on these links and assumes no responsibility for this.

The categories of recipients include in particular:

  • Commissioned service providers: e.g. hosting providers, IT service providers, cloud service providers, newsletter mailing services, CRM system operators, etc.
  • Authorities and government agencies: if there is a legal obligation to provide information, cooperate or disclose (e.g. as part of statistical, tax or court proceedings)
  • Legal representation, insurance or courts: in connection with the defence or assertion of legal claims

All these categories of recipients may in turn involve third parties, meaning that your data may also become accessible to them. WEMF also allows certain third parties to collect personal data from you on this website and at WEMF events on their own responsibility (e.g. providers of tools that we have integrated into this website, etc.). Insofar as WEMF is not decisively involved in this data collection, these third parties are solely responsible for this. If you have any concerns or wish to assert your data protection rights, please contact these third parties directly.

In its collaboration with external service providers, WEMF uses carefully selected processors who are contractually bound to confidentiality and compliance with the applicable data protection requirements. WEMF takes appropriate contractual, technical and organisational measures to ensure that personal data is processed exclusively in accordance with the relevant policy.

8. Data transfer abroad

The recipients of your personal data listed in section 8 are generally located in Switzerland and the European Economic Area (EEA).

In exceptional cases, however, WEMF may also export or transfer personal data to other countries (worldwide), provided that the laws of those countries guarantee adequate data protection in accordance with the resolution of the Swiss Federal Council (countries in accordance with Annex 1 of the Data Protection Regulation and certified US companies in accordance with the Swiss-U.S. Data Privacy Framework) and – if and insofar as the General Data Protection Regulation (GDPR) is applicable – in accordance with the decision of the European Commission. These are typically providers of IT services, cloud platforms or communication systems. The list of certified companies and further information on the Data Privacy Framework can be found on the website of the U.S. Department of Commerce.

If a recipient is located in a country without adequate statutory data protection, it is contractually obliged to comply with the applicable data protection regulations (for this purpose, the EU standard contractual clauses of the European Commission are concluded, which can be found at https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj), unless the recipient is already subject to a legally recognised set of rules to ensure data protection and WEMF cannot rely on an exception clause. An exception may apply in the case of legal proceedings abroad, but also in cases of overriding public interests or if contract processing requires such disclosure, if you have given your consent or if it concerns data that you have made generally accessible and the processing of which you have not objected to.

 

III. Special notes on data processing

1. Server log files

This website is hosted in Switzerland. When you access this website, the browser used on your device automatically sends data to the server of this website. This data is temporarily stored in a log file, known as a server log file. This data includes in particular your IP address, the operating system used and your browser, the date and time of use, the website from which you are accessing the site and similar information. This information does not allow any conclusions to be drawn about you personally.

This data is processed exclusively for the purpose of operation (establishing a connection), system security and stability, the optimisation of your offer and for internal statistical purposes, i.e. on the basis of legitimate interests. This data will not be passed on to third parties or evaluated in any other way. No personal user profile will be created.

This data and all data on this website are stored by the hosting provider Flow Swiss AG, Zwickystrasse 7, 8304 Wallisellen, Switzerland. You can find the privacy policy of Flow Swiss AG here: https://flow.swiss/privacy-policy/

2. Enquiries

If you submit an enquiry via mail, your details will be stored for the purpose of processing the enquiry and handling it.

The basis for the processing of your personal data is the legitimate interest of WEMF in processing your enquiry. If the purpose of contacting you is to fulfil a contract to which you are a party or to carry out pre-contractual measures, this constitutes an additional basis for processing your personal data.

You can object to this data processing at any time. Please send your objection to the following email address: datenschutz_at_wemf.ch. In this case, your enquiry will not be processed further.

The data you enter will be erased as soon as your enquiry has been completed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and the erasure does not conflict with any statutory retention obligations.

3. Provision of contractual services

WEMF processes personal data to the extent necessary in each case to fulfil contractual and pre-contractual obligations and to provide other services requested by you, as described in this privacy policy. The personal data processed here and the nature, scope and purpose of the processing required in each case are therefore determined by the respective contract concluded with you or the services requested by you.

The data will be erased upon expiry of statutory warranty, limitation and comparable obligations.

 

IV. Cookies/tracking and other technologies related to the use of this website

WEMF uses cookies and similar technologies on its website in order to ensure its functionality, improve user-friendliness and provide certain content or services (e.g. web analysis, video integration, form functions).

Cookies are data that stored in your browser. Both our own cookies (first-party cookies) and cookies from third-party providers (third-party cookies) are used. Such stored data is not limited to traditional cookies in text form. Cookies cannot execute programs or transfer viruses to your computer. Most of the cookies used by WEMF are so-called session cookies. These are automatically deleted when you log out or close your browser. Other cookies remain stored on your computer beyond the respective usage process and enable WEMF or its partner companies (third-party cookies) to recognise your browser on your next visit. However, persistent cookies can also be used for online marketing, for example.

When you visit this website, WEMF actively asks you for your express consent to the use of cookies by means of a cookie banner. At the end of this privacy policy, you can access and change your current settings. You can also fully or partially deactivate or delete cookies in your browser settings at any time. Without cookies, this website may no longer be fully accessible.

WEMF may use third-party services on this website – for example to analyse usage behaviour, to measure statistical reach or to embed multimedia content (e.g. videos or maps). These services generally use persistent cookies or similar technologies (e.g. pixels, local memory objects and similar technologies) that are stored on the user’s device to analyse interaction with the website or to provide external content. WEMF itself does not transmit any personal data to third-party providers, in particular names, email addresses or other directly identifying information. However, the usage data collected by the cookies may be combined by third-party providers (e.g. Google) with other information from their own infrastructure, for example if visitors are logged in to a Google account at the same time or use other websites from the same provider. In these cases, the third-party provider will process such data on its own responsibility in accordance with its data protection guidelines. In such cases, WEMF only receives aggregated or anonymised evaluations, such as the number of page views, regions of origin or end devices used – but not information that would allow conclusions to be drawn about individual persons.

If the user does not wish to use these services, they can refuse or withdraw their consent within the cookie banner. It is also possible to completely block cookies in the browser or to selectively deactivate external scripts using additional tools.

Services from the following service providers are currently used. Their contact details and further information on individual data processing operations can be found in the respective privacy policy:

 

V. Social Media

WEMF has a presence on social media platforms and other online platforms in order to communicate with interested parties and provide information about WEMF’s activities. If you visit such online platforms, personal data may be transmitted to the provider of the social network. User data may also be transmitted to a server in a third country and thus processed outside of Switzerland.

Furthermore, user data within the social media platforms is generally processed for market research and advertising purposes. For these purposes, cookies are usually stored on users’ computers, in which the usage behaviour and the interests of users are stored. Furthermore, data may also be stored in the usage profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).

 

VI. Changes to the privacy policy

WEMF expressly reserves the right to supplement or amend this privacy policy at any time. The version published on this website applies. 

 

August 2026